BRANDQ&A
- Q: The size of the curtain market is increasing, and the curtain industry is developing rapidly, but the market competition has become increasingly fierce. How should curtain companies move forward steadily?
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Q: So how to effectively solve the above problems?
A: If you want to gain a firm foothold in the current curtain market, you should clearly see the following four problems encountered by the curtain industry today:
① Domestic curtain industry is changing from “workshop processing mode” to “brand management mode”, which is the general trend, and the curtain market will gradually move towards two-level differentiation. Only companies that can guarantee quality, efficiency and reputation can occupy a place in the curtain market.
② Now we have entered the Internet era. The Internet era brings huge “business opportunities” to curtain sales, but also brings new challenges to curtain companies: the transparency of curtain prices and the high standardization of product quality. These new challenges require companies to make changes. Only by making progress with the times can they not be eliminated by the times.
③ Today, China is no longer the country with the original huge amounts of labor force. The biggest problem facing many companies now is “difficulty in recruiting workers”, “high wages, especially for skilled workers, whose salary may be couple times that of ordinary workers’.” Employees are one of the fundamental elements of production. Only by solving the problem of manual control from the source can we ensure the maximization of enterprise benefits.
④ In the face of large quantities of foreign trade orders or customized orders, how to take into account the quality and efficiency of products? The efficiency and stability of traditional production is difficult to achieve an ideal state. Even if skilled workers can ensure production efficiency, it is difficult to ensure the stability of quality, which will have a negative impact on the reputation of the company.
